public relations agency

A public relations agency is a firm which provides services that enhance the public image and increase public attention for companies, organizations, or persons. Public relations agencies are generally experts in promotional strategies, branding, image management, and building up media relations.

The service concerns how the client is presented to the public and its relationship with the media. The client can be a person as well as a company or organization.

Producing an architectural model or animation can support publicity, but creating that material alone does not establish responsibility for the client's public relations.