definition
strict definition
traffic research
A company which prepares information and projections on traffic flows in and around a structure.
Consultants hired to make projections, plans, and accommodations concerning vehicle and pedestrian flow around and within a building.
The work examines vehicle and pedestrian movement both outside and inside the building. Projections and plans concern the flows that the building and its surroundings must accommodate.
A traffic consultant optimizes traffic flow and often designs its infrastructure. Traffic research supplies the projections, plans, and accommodations described here; construction logistics instead concerns movement at the construction site.