definition
strict definition
brand
A registered trademark used by a company to establish product identity among consumers.
A brand is a registered trademark which a company uses to build product identification among consumers.
In certain cases (especially with hotel firms) a brand can be connected with a building in the absence of the brand owner's further involvement with the structure.
The trademark and the company owning it are distinct. A building can carry a hotel brand without the brand owner also owning or managing the building.
Related definitions
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branch
A national, regional, or local office subordinate to a company's home office, excluding an independent subsidiary. -
consortium
A named partnership of two or more firms working together on a particular building or project. -
division
A sub-organization within a company acting as an individual firm in relation to a structure or complex. -
fund
A collective investment scheme which spreads ownership among several investors. -
group of companies
A corporate union or association of multiple companies which retain their separate identities. -
headquarters
The main or only office of a company, ranging from a single-office firm to a worldwide headquarters. -
individual
A single person acting in the role of a company with respect to a structure or complex.