A toy store is a shop or large store specializing in the sale of playthings, games, plush animals, hobby supplies, and various other wares designed for children's recreation and enjoyment. Stores specializing in computer or video games would be classified as media stores rather than toy stores.

The assortment is directed toward children's play and recreation, and can include games or hobby materials as well as conventional toys. The kind of merchandise is broader than dolls or plush animals alone.

A hobby store can serve specialized interests beyond children's recreation. Computer- or video-game specialists retain the separate media-store treatment stated above.