definition
strict definition
product display tower
A structure configured to display merchandise prominently, such as vehicles at an automobile dealership.
A product display tower is a structure designed and configured to show off merchandise in a prominent way. One of the most common uses, especially in Europe, is for the display of automobiles at a dealership.
The merchandise itself is placed on display through the arrangement of the structure. A sign advertising a product has a different relationship to the displayed goods.
Automobile displays are a common example, without limiting the form to vehicles. The prominent presentation of merchandise is the defining purpose.
