definition
strict definition
marketing agency
A company hired to direct advertising or publicity for a particular product, brand, or property.
A marketing agency is a company which is hired to handle advertising programs or publicity drives for a specific product, brand, or property.
The assignment concerns promotion of an identified subject. A company can act for a particular building even when its ordinary clients come from other industries.
A model maker or animation designer can supply promotional material without directing the advertising program. Those production tasks do not alone establish the agency role.
Related definitions
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animation design
A firm creating moving three-dimensional building representations for architectural or property promotion. -
architectural model making
A company which constructs promotional three-dimensional models of a structure. -
public relations agency
A firm providing publicity, media relations, and public-image services for people or organizations.