googie
Jazzy and futuristic architecture of the 1950s and 1960s evoking the Space Age.
Pictured: Transamerica Pyramid
Googie architecture is a futuristic or ultramodern derivative of art moderne and International Style architecture, originating in California in the late 1940s. While using the materials and design vocabulary of other contemporary styles, its jaunty forms and bold streamlining evoked a highly optimistic aspiration to an imagined future of advanced technology.
Buildings in the Googie style often feature projecting fins, extravagant swooping lines, machine-like shapes, wide ledges, bubble shapes, and very large plate glass windows. The style spread from southern California to other areas in the United States, Brazil, and elsewhere experiencing rapid growth around the expansion of automobile travel.
Googie design was frequently used for motels, fast food restaurants, and suburban houses and shopping centers.Not only buildings but also advertising signs are widely associated with this style.
Approximate Dates: 1950 to 1970
